After researching companies and taking time to study their company websites and values, I began to see a few core themes that I’d like to carry through in my work. These included maintaining a clear and concise message in the written content, being selective with case studies and explaining the process that led to the final product.
As well as this research, I decided to ask some of my previous employers and people in the industry what they look for in a portfolio when they are hiring someone. I first spoke to Patrick DiMichele, a partner at MU/DAI and head of Experience Design, about what he liked to see. He told me,
“I love to see process. So portfolio pieces that start with the end product but then move backwards into showing the work / thinking / exploration that got you to that point are always most interesting to me.Be proud. Meaning, it’s your work, own it. Be proud of it. Talk about how awesome it is. And even if the client you made it for ended-up making all sorts of bad decisions that compromised it, don’t focus on that… focus on the good parts / strengths.Detail your role. A lot of portfolios I see include projects that were clearly a team effort. But they don’t always detail the role that an individual played in bringing a project together. To the extent possible, highlight where your role began and ended. And if it was you alone throughout, cool… say that.”
“process not just pretty images. Give them a clear understanding of what you did and why.”