The style options that the client wants are quite open, which allows us to have a bit of fun. One thing that we have to be mindful of is the time constraints, and our ability to produce high quality work in a short space of time. We have been guided to look at styles such as 360 Productions’ ‘Head Squeeze’ videos; a set of videos which are produced by professionals in less than a week each.
One thing that may be good to look at is how our animation can transition from one area to the next. Head Squeeze have cleverly zoomed in and out of the shots in one sequence, allowing the animation flow really nicely with the voiceover without any cuts. This is always a challenge as shots are less easily broken up, but the finish is really effective.